Cities are special places and HIP approaches every project with one over-arching big idea: JOY. To this end, STRATA's launch focused on bringing joy to the community and giving the people of Uptown Waterloo an opportunity to come together and share in a unique and incredibly joyful experience: Canada's largest-ever drone show! The event united people from all walks of life and was a moving representation of HIP's philosophy of community-building and shared experiences as they key to a thriving society.